Our job starts with you: understanding what you need, so we can present options that make sense for you.
So how does analytics for healthcare marketing really work? Well, starting with a complete analysis of your website and social media pages and finishing with a targeted action plan on how to enhance your online presence to grow your customer base, Prosperity SEO uses Yoast Analytics, Google Analytics and many other reports to show you where undiscovered opportunities lie.
In an ever changing digital environment many healthcare professionals simply do not know what options are available to them and without personalized guidance do not know the multitude of methods to attract more patients and grow their business.
Prosperity SEO can generate weekly or monthly reports for your business to review the analytics for various healthcare marketing campaigns to ensure that no opportunity is wasted. It can be wonderful to send out regular blogs and Facebook posts but if the only people liking them and seeing them are your employees then it is unlikely to have a dramatic effect on growing your patient or customer base.
Michael Reddy from Digital Authority Partners states in his article on the Top Healthcare Marketing Tips for 2019 ‘The success of your healthcare product marketing strategy, however, depends heavily on the quality of your website. Nothing will get new patients through your door faster than a beautiful website that clearly indicates who you are, what you can do for your patients and where can they find you. The proof is in the statistics: 77% of patients use search engines prior to booking an appointment. ‘
Analytics for your business could be as simple as seeing where your business ranks on Google and how to improve your ranking, through to a complete analysis of multiple ad campaigns with AB Testing to see which of your ads is most effective in generating new customers. No project is too big or too small and many of our clients start with a basic analysis and move up to more complex on-going campaigns and on-going analytics. One of the main benefits of working with Prosperity SEO is that we can support your business as it grows.
Call us for an analysis of your business and a free basic consultation with no obligation to sign up for services.